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PostHeaderIcon The Twelve Types of Intelligence

The 12 types of intelligence

 

1 Sensory intelligence

Leonardo da Vinci, ranked as one of the top geniuses of all time, wrote about ways to develop your whole creative brain. He believed this process included developing all your senses, particularly your sense of sight. This particular sense is critical for many of us.

To connect with others, you need to constantly sense clues – the other person’s body language, their facial expression, what they are attracted to, personal effects in their office and how they respond to your conversation. All of this revolves around your ability to use your senses.

2 Intuitive intelligence

Intuition means different things to each of us. At one level it might mean letting go, at another, accessing an inner wisdom that is often obscured by the ego or an overactive and critical mind. Intuition may be called by different names: gut feeling, insight, perception or even ‘good judgment’.

Although often ignored or disguised, no matter what it is called and whatever its source, intuition is a necessary part of the decision-making process. Opinions vary on the role played by intuition in making the final decision, but there is no doubt that it is too important to be overlooked.
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3 Logical intelligence

People with highly developed logical/mathematical intelligences (math smart) understand the underlying principles of some kind of a causal system, the way a scientist or a logician does; or can manipulate numbers, quantities, and operations, the way a mathematician does.

4 Verbal intelligence

Verbal intelligence is our ability to communicate with words. Most of us are unaware of how much emphasis we place on the verbal presentation of others. Indeed, there is a correlation between vocabulary and income – that is, the more words you know, the more income you are likely to have. There’s no doubt about the value of investing in developing your knowledge bank of words. It will pay handsome dividends.

However, words are more than mere words. They can paint pictures, too. For example, when you think about your best friend do you just think of their name or does a picture of, or feeling about, that person come to mind?

5 Spatial Intelligence

Spatial intelligence is the ability to judge distance and time in such a way that the other person is more receptive to you and you become more memorable to him or her. Athletes know the importance of spatial intelligence. Those who have spatial intelligence perfected can make huge salaries as golfers, basketball or soccer players and the like.

6 Personal intelligence

Personal intelligence concerns how you manage yourself! We have approximately 40,000 thoughts each day. What is the quality of those thoughts? The quality of those thoughts impact on both your behavior and your success and enjoyment in life.

Also, people are attracted to those who are both positive and enthusiastic. If most of your thoughts are negative, your behaviors and results will also be negative. However, once you understand that you can manage your thinking process, you are well on the way to developing your personal intelligence. Understanding yourself, your thinking, behavior and moods will result in your being a far more balanced and happier person.

7 Musical intelligence

Musical intelligence revolves around your appreciation for music and rhythm, not necessarily your talent for it. If you enjoy background music, find yourself humming or whistling a favorite tune or enjoying a musical show, you are using your musical intelligence.

From time immemorial, music has been used by every known religion and society in some rhythmic way to place prayers into people’s long-term memory. In many cultures where people are unable to read, long texts are memorized simply by a rhythmic, repetitious pattern of singing or chanting. You may remember from your kindergarten days how you used music to learn to count or add.

8 Body intelligence

The mind and the body are inseparably linked. The way you approach each day will have a direct effect on your energy level. If you wake up feeling tired, that you hate your job and that you aren’t well enough rested, you will be physically dragging all day long. If, on the other hand, you awaken with the attitude that this is going to be a great day, you will feel energized.

No matter how smart you are, if you don’t take good care of your physical health and pay attention to what your body is telling you, you will not have the vigor and energy required to be successful in whatever enterprise you choose.

9 People intelligence

People intelligence is the ability to build a rapport with others. This is the critical skill in any successful career. Countless books and courses are available on this important subject.

10 Technical intelligence

Technology plays an increasing role in every aspect of our lives, especially in the area of communications. Where would we be without fax machines, mobile phones, computers, e-mail and the Internet, all of which are communicating information from one source to another?

So important is the need for technical knowledge on how to use a computer that 90 per cent of advertised jobs in most First World countries require computer literacy. The message is clear. If you are to be part of the new economy, you must be computer literate.

Technical knowledge is not only crucial to your personal success; the more you know about the technology relating to your particular industry, the greater an asset you become to your company.

11 Visual intelligence

In the human brain, part of memory comprises pictures made up from all five senses. The visual part of any presentation plays a far more important role than the verbal (what you say). In the way you are dressed, your mannerisms, behavior, you are like an artist painting a picture of yourself. We can’t overemphasize the importance of visual impact.

12 Creative intelligence

It was once thought that the mental skills found in the right hemisphere – that is, color, imagination, rhythm, space and pictures – were responsible for creativity. Now we know that it is the combination of both left and right cortical skills working together that results in the whole creative brain. Therefore, the more use you can make of all of your cortical skills, the more creative you can be.

If you haven’t tried it, take an art class. It is the key to increasing your whole creative brain because it is activating cortical skills you don’t normally use. Because art is, by its nature, creative it will stimulate your brain to be creative in other areas of your life, including your work

With Thanks from FutureVision

PostHeaderIcon 11 Strategies to Keep Customers Coming Back

The customers you need to grow your company may already be doing business with you

It’s a simple fact of business: Most companies are obsessed with getting
new customers. They advertise, plead, cajole, bribe, bend over backwards
and sometimes beg to get a new customer.

And after all that, once they get them, they ignore them.

“Most companies spend a lion’s share of resources to attract a new
customer,” said Theodore Kinni, co-owner of The Business Reader, a Williamsburg,
Va., business-to-business bookseller. “At the same time, more valuable,
already profitable existing customers are walking out the back door
unnoticed and uncared for.”

Kinni and partner Donna Greiner noticed this occurring in their own
business, and they felt it was affecting the firm’s bottom line. “We
weren’t spending enough time with our existing customers,” he said.

Kinni and Greiner decided to research how other firms were retaining
customers to help build retention levels in their own business. They
were so impressed with the stories they uncovered that they put the
information in a book, 1,001 Ways to Keep Customers Coming Back.{+}

“For years, we’ve been listening to business gurus tell us that the
customer is always right and that we need to keep customers for life,”
Kinni said. “Guess what? They’re right. Existing customers are the best
source of sales growth.”

The authors collected the ideas over the last half of the 1990s. What
emerged were the following 11 broad strategies for customer retention
outlined in 1,001 Ways to Keep Customers Coming Back.

  1. Build an unbeatable bundle of products and services. If you want
    to keep your customers, make sure they can get what they want without
    leaving your premises. Amazon.com, for example, may have started
    selling books, but today, surfers stay in its online store for greeting
    cards, music, videos and with the new zShops initiative, to shop
    as many, small, independently owned stores as the company can cram
    into cyberspace.At the Cracker Barrel Old Country Store, one of the chain’s best
    ideas for bringing travelers back into one of their locations involves
    audio books. Buy any one of the 200-plus audio books on display
    in one Cracker Barrel, listen to it on the road, and when you’re
    done, simply drop it off at any other Cracker Barrel and collect
    a refund off the entire purchase price, minus a $3 rental fee. 
  2. Give customers an incentive to come back. Be it a gift, a discount,
    special financing or a chance to win what’s behind Curtain No. 1,
    customers come back for incentives. McDonald’s cashed-in on the Beanie
    Babie craze by offering a series of specially designed Teenie Beanies
    with its Happy Meals for kids. The promotion generated so much business
    in 1998 that the company ran it again in 1999. 
  3. Tap into the power of communities of interest. Try thinking about
    your customers as a community and your company as the common connection
    they all share. To get a feel for how strong that bond can be, just
    drop in on the annual Harley-Davidson rally each summer and suggest
    that some other company builds a better bike. Purchase a new Harley-Davidson
    and it comes with a free, one-year HOG (Harley Owner’s Group) membership.
    The loyalty of Harley-Davidson owners is legendary—with some
    riders even getting tattooed with the company logo. 
  4. Stand behind your work and reap the rewards of trust. If your customers
    don’t trust you, they won’t come back. Period. But, if they do, you
    can survive the roughest seas. There is only one maker of refillable
    lighters left in the United States, the Zippo Manufacturing Company.
    What makes Zippo so special? The simple, unequivocal lifetime warranty:
    “It works or we fix it free.” 
  5. Support good works and your customers will support you. Doing well
    by doing good is a powerful loyalty builder. Just ask children’s clothing
    maker Hanna. Its “Hannadowns” program encourages customers to return
    their purchases when their kids have stopped wearing them. The returned
    clothes are cleaned and then donated to local charities. The customers
    get a 20% discount on their next order, Hanna keeps the customer buying,
    and the needy get 10,000 articles of returned clothing per month.
    Everybody wins. 
  6. Show your appreciation to every customer. Thoughtfulness counts.
    Industrial cleaning products maker New Pig Corporation provides its
    telephone reps with fast access to an assortment of greeting cards.
    Mention that your favorite football team won on Sunday and a day or
    two later, the postman delivers a congratulations card from the company. 
  7. Know your trophy customers and treat them the best of all. If the
    Pareto Principle runs true at your company, you will find that the
    top 20% of your customers contribute 80% of sales. Japan’s Oura Oil
    turns its trophy customers into service station royalty. Customers
    who purchase more than 5,000 gallons of gas per year get a special
    club card entitling them to plenty of extra services, such as free
    windshield wiper fluid, whenever they gas up.Some firms create a celebration for their best clients.
    New Jersey-based water and soil testing service Aqua-Protech Labs celebrates the
    holidays and its best customers at the same time at its annual party.
    A few years ago, customers and staff dined at the elegant Pegasus
    Restaurant high atop the well-known Meadowlands Racetrack. The year’s
    biggest client was called to center stage to receive a case of fine
    wine as his company name went up in lights on the racetrack’s big
    screen.
  8. Make it easier to buy from you than your competitor. “Keep it simple”
    is especially important for today’s high-speed world. Customers appreciate
    simplicity and convenience more than ever. UPS knows convenience is
    king in a busy world, so it created an elegant overnight package for
    customers, such as mortgage lenders, who send lots of documents that
    require signatures and return shipping. The company made a reusable
    envelope, so the recipient can simply sign the papers and ship them
    back in the same package. 
  9. Go to your customers. Bring your goods and service to the customer.
    The Country Christmas Tree Farm in Sebastopol, Calif., knows that
    it’s tough to earn the loyalty of customers who only come in once
    per year, so it sends a thank you note with a twist. Buy your Christmas
    tree from them and a thank you note arrives the following Thanksgiving—along
    with directions back for this year’s tree.At the Little Nell Hotel in Aspen, Colo., the owners don’t wait
    for guests to arrive to begin making them comfortable. The hotel
    calls each visitor prior to arrival to answer questions about the
    area and the hotel, make plans for dinners and hotel transfers and
    to suggest and arrange recreational activities.
  10. Find out what your customers want and give it to them. Maybe it’s
    time to listen. In Worcester, Mass., Fallon Clinic began listening
    to its customers’ complaints and found out that many of them
    centered on one department’s doctors. Some fast interpersonal skills
    training for the staff, and patient complaint levels were reduced
    by almost two-thirds. 
  11. Become a customer service champion. Good customer service starts
    with the boss. What do Nordstrom, Southwest Airlines and Ritz-Carlton
    Hotels have in common? They are famous for building their businesses
    by putting customers first. Consumers flock to them because of it.
    These companies are led by CEOs who are customer service champs; they
    recognize and reward employees that cater to customers; and, they
    brag about their accomplishments.

Authored by: Ron Ameln. Republished by permission of the St. Louis Small Business Monthly,
The Source for Business Owners; September 2001.