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Archive for the ‘Marketing Management’ Category

PostHeaderIcon Marketing Slides

Marketing Slides for Second Semester

CLICK ONLY ON CHAPTER No. FOR DOWNLOAD

 

Chapter Five -  Consumer and Business Buyer Behavior.ppt

Chapter Seven – Segmentation, Targeting and Positioning

Chapter Five – DECISION SUPPORT SYSTEMS AND MARKETING RESEARCH

Chapter Five - Strategies in Action

Chapter Six - Measuring and Forecasting Demand