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Archive for February, 2010

PostHeaderIcon Consumer Behavior

WELCOME IN NEW SEMESTER

Download Chapter 0, Introduction to Consumer Behavior
Download Chapter 1 -  Impact of Digital REvolution on Consumer
Download Chapter 2 -  Consumer Research
Download Topic 3 – Consumer Behavior
Download Topic - Segmentation, Trageting & Positioning
Download Topic 4 - The Consumer as An Individual
Download Topic 5 - Personality and Consumer Behavior
Download Topic 6 - Personality and Consumer Behavior
Download Chapter 7 - Consumer Learning
Download Chapter 8 - Consumer Attitude
Download Chapter 9 - Communication and Consumer Behavior
Download Chapter 10 - Consumers in their Social and Cultural Settings

PostHeaderIcon HRM Slides

Human Resource Management

HRM Slides by Madam Fatima Ali Junaid

Download – Chapter 1 – Strategic Implications of a Dynamic HRM Environment
Download Chapter 2 - Fundamentals of HRM

Human Resource Management

HRM Slides by Madam Shabana Gul

Article Human Capital Management Posibilities
DOWNLOAD in Ms Office Ms Word OR Adobe Acrobat Reader PDF Format

Download Article South West Airlines

Download Chapter 2 - Equal Opportunity and the Law
Download Chapter 3 - Strategic HR & Score Card
Download Chapter 4 - Job Analysis
Download Chapter 5 - Personnel Planning and Recruiting

Download Article HRM Score Card
Download Article Job Analysis
Download Article Personality Based Job Analysis and the Self-Serving Bias

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